Beauty Innovation Reaches the Grand Stage
L’Oréal is spotlighting groundbreaking ideas across South Asia Pacific, Middle East and North Africa with its largest open innovation challenge. The Big Bang Beauty Tech Innovation Program has drawn startups offering bold solutions for sustainability, marketing, and consumer personalization. On 7 November in Singapore, 10 finalists will present to a panel that includes leaders from L’Oréal, Google, Meta, and Veros Ventures. Winners will secure a chance to pilot their ideas with one of L’Oréal’s 37 international brands.
Startups Pioneering AI, Biotech and Circular Materials
This year’s finalists reflect SAPMENA’s diverse startup ecosystem. Companies like Betterdata (Singapore) lead in synthetic data generation, while Without (India) turns unrecyclable waste into circular-economy materials. AI platforms such as Halo AI and Infloso AI push creator collaboration and brand building, and biotech innovators like Newera Bio (Australia) are advancing sustainable dyes and binders for cosmetics and textiles.
Opportunities Beyond the Competition
The program grants finalists mentorship and potential exposure across 35 countries. With a focus on science for beauty, tech for good, and consumer experience, it demonstrates how cross-sector innovation can reshape the future of beauty. Successful pilots may open doors into L’Oréal’s global network, accelerating go-to-market and industry impact.
A Vision for the Future of Beauty Tech
Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA, underscored that innovation thrives through collaboration. By engaging startups, L’Oréal advances its mission to redefine beauty with technology and sustainability at the core. Recognition from leading outlets highlights the company’s global leadership, and the SAPMENA program reinforces its commitment to co-building the future of beauty with emerging talent.