Bitget turned the Catalunya Grand Prix into more than a race weekend. From September 5 to 7 at Circuit de Barcelona-Catalunya, the exchange set up a 360° Fan Booth where visitors could test a professional MotoGP simulator, capture “Make It Count” photo moments, and join interactive challenges. The event followed Bitget’s earlier activations at the Italian and German Grands Prix, extending the momentum of its growing MotoGP partnership. By weaving motorsport passion with Web3 culture, the booth became a showcase of speed, smart trading, and fan-first engagement.
A highlight of the weekend was the launch of Bitget’s Smarter Speed Challenge, a global virtual racing campaign introduced by MotoGP icon Jorge Lorenzo. Open until mid-November, the game lets participants collect leaderboard points, unlock cash and coupon rewards, and even secure VIP access to MotoGP 2026. At Catalunya, the top player won an all-expenses-paid trip to TOKEN2049 in Singapore to meet Lorenzo in person, demonstrating how Bitget transforms online play into real-world value. The challenge continues to attract attention from both Web2 and Web3 users, bridging communities through competition and prizes.
The buzz extended beyond the racetrack thanks to collaborations with motorsport commentators and creators. From Nico Abad’s expert insights to appearances by Christine GZ, Rubén Xaus, and rising influencers like Rotren and Ubietoo, fans experienced a hybrid digital-meets-track atmosphere. Giveaways added another layer, granting lucky participants GP tickets, access to the virtual MotoGP 2025 championship, and exclusive meet-and-greets. Bitget’s CEO Gracy Chen summed it up best: “We’re not here just to promote. We’re here to create something memorable, fun, and rewarding, where the future of finance feels as exciting as the final lap.”